6 Tips to Help You Make the Most of Your P.S.

6 Tips to Help You Make the Most of Your P.S.

Imagine someone lands on your sales page. What action would she take? Her first impulse is to read the headline. If it promises her something she’s interested in … if it captivates her … she’ll scroll and scan. She’ll scroll to and scan the subheads. She’ll scroll to...
A Simple Way to Spark Interest in Your Sales Page

A Simple Way to Spark Interest in Your Sales Page

Pre-head is the section of text above the headline on webpage or sales letter. Its job is to prequalify prospects and prepare them for the headline. They are pain points, often in fragments, but can be a sentence. For example, you visit a website and see “Attention...
Marketing to Generation X

Marketing to Generation X

Generation X is the generation after the baby boomers.  They were born between the early 1960s and the early 1980s and are sometimes called the MTV generation. Although not as big as Boomers and millennials, generation x consist of people who appreciate individual...

Papa John’s Is Sued

I recently read an article about Papa John’s being sued for $250 million for “blasting customers with illegal text messages.” This action of companies sending customers text messages advertising products without their permission has been illegal...
The Benefits of Hiring a Freelance Writer

The Benefits of Hiring a Freelance Writer

As a marketer you want your marketing materials to connect with each customer individually, communicating real benefits that speak to their needs, wants, and desires. A practical and economical way of achieving this is to use a freelance copywriter. It will not only...

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