How to Defend the Value and Price of Your Product and Service
Have you ever felt the need to defend the value and price of your product and service? If so, you’re not alone. A few years ago I took a taxi home from work. On the way home the driver and I started a conversation, and that’s when he told me he doesn’t like to...
How to Write Attention Grabbing Headlines That Get Your Sales Copy Read
As a marketer or entrepreneur who has to write marketing copy, you soon realize the most important fundamental in copywriting is getting attention. And one way of getting readers’ attention is to write attention-grabbing headlines that get your sales copy read....
6 Tips to Help You Make the Most of Your P.S.
Imagine someone lands on your sales page. What action would she take? Her first impulse is to read the headline. If it promises her something she’s interested in … if it captivates her … she’ll scroll and scan. She’ll scroll to and scan the subheads. She’ll scroll to...
A Simple Way to Spark Interest in Your Sales Page
Pre-head is the section of text above the headline on webpage or sales letter. Its job is to prequalify prospects and prepare them for the headline. They are pain points, often in fragments, but can be a sentence. For example, you visit a website and see “Attention...For Sensitive Information, Direct Mail Is More Trusted and Preferred
Cancel the funeral. Direct Mail is alive and well. A new Epsilon study finds that both Americans and Canadians trust and prefer direct mail over the Internet and e-mail for sensitive information such as sensitive health treatments for specific conditions, financial...
Marketing to Generation X
Generation X is the generation after the baby boomers. They were born between the early 1960s and the early 1980s and are sometimes called the MTV generation. Although not as big as Boomers and millennials, generation x consist of people who appreciate individual...Papa John’s Is Sued
I recently read an article about Papa John’s being sued for $250 million for “blasting customers with illegal text messages.” This action of companies sending customers text messages advertising products without their permission has been illegal...In Advertising, Personal Recommendations and Consumer Opinions Are The Most Trusted
According to a report by Nielsen, consumers trust recommendations from people they know and company-owned websites more than paid advertising, whether it’s TV, print, digital, or radio. This should not come as a surprise. Consumers always put more faith in...
The Benefits of Hiring a Freelance Copywriter
As a marketer you want your marketing materials to connect with each customer individually, communicating real benefits that speak to their needs, wants, and desires. A practical and economical way of achieving this is to use a freelance copywriter. It will not only...
Freelance Writer | Copywriter
Terrence Blair
