Developing a product or service that meets people’s needs is only the first step in being a business owner. In order to be profitable, you have to learn to sell your products and services and grow your business. Some people will be receptive to your product or...
Have you ever felt the need to defend the value and price of your product and service? If so, you’re not alone. A few years ago I took a taxi home from work. On the way home the driver and I started a conversation, and that’s when he told me he doesn’t like to...
As a marketer or entrepreneur who has to write marketing copy, you soon realize the most important fundamental in copywriting is getting attention. And one way of getting readers’ attention is to write attention-grabbing headlines that get your sales copy read....
Imagine someone lands on your sales page. What action would she take? Her first impulse is to read the headline. If it promises her something she’s interested in … if it captivates her … she’ll scroll and scan. She’ll scroll to and scan the subheads. She’ll scroll to...
Pre-head is the section of text above the headline on webpage or sales letter. Its job is to prequalify prospects and prepare them for the headline. They are pain points, often in fragments, but can be a sentence. For example, you visit a website and see “Attention...
Cancel the funeral. Direct Mail is alive and well. A new Epsilon study finds that both Americans and Canadians trust and prefer direct mail over the Internet and e-mail for sensitive information such as sensitive health treatments for specific conditions, financial...
