6 Tips to Help You Make the Most of Your P.S.

6 Tips to Help You Make the Most of Your P.S.

Imagine someone lands on your sales page. What action would she take? Her first impulse is to read the headline. If it promises her something she’s interested in … if it captivates her … she’ll scroll and scan. She’ll scroll to and scan the subheads. She’ll scroll to...
A Simple Way to Spark Interest in Your Sales Page

A Simple Way to Spark Interest in Your Sales Page

Pre-head is the section of text above the headline on webpage or sales letter. Its job is to prequalify prospects and prepare them for the headline. They are pain points, often in fragments, but can be a sentence. For example, you visit a website and see “Attention...

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