Papa John’s Is Sued

I recently read an article about Papa John’s being sued for $250 million for “blasting customers with illegal text messages.” This action of companies sending customers text messages advertising products without their permission has been illegal...
The Benefits of Hiring a Freelance Writer

The Benefits of Hiring a Freelance Writer

As a marketer you want your marketing materials to connect with each customer individually, communicating real benefits that speak to their needs, wants, and desires. A practical and economical way of achieving this is to use a freelance copywriter. It will not only...

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